A New Brand, For A New Path On The Skillshare Journey

In September of 2019, Skillshare embarked on an ambitious effort to better align the Skillshare brand with how the company had evolved and where it was going. I led the process as a consultant, building a series of strategy and design sprints that allowed us to make big decisions quickly and settle on a direction with the full confidence of the executive leadership and board. We launched the new brand to acclaim on January 1, 2020.